email marketing strategy

Your Email Marketing Strategy

You always need to make a good impression with your business and using proper email marketing strategy can help you. Here is a list of 10 tips you should make sure your doing to with you email marketing.

1. Only send emails to persons who have requested to receive them otherwise it’s considered spam and a band email marketing strategy.

2. Only include content relevant to the type of content the person has requested.

3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, biweekly,or monthly and as often as you can stick to that schedule.

Business Email Marketing Strategy

4. In most cases you best email marketing strategy is to send business to business emails Tuesday through Thursday. We’ve found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm.

It is best to avoid sending business to business emails after 4pm or on weekends. This email marketing strategy will increase the amount of emails that get opened. Face it when you look and your inbox has 120 new messages Monday morning or Friday before you go home you scan through a weed out less important emails first.

5. In most cases it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon.

6. To improve deliver-ability, add a message at the top of your emails that says something like: “To ensure receipt of
our emails, please add something@yourcompany.com to your Address Book.”

7. Make the From Name for your messages either your company name or the name of a person at your company.
Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether
to open your email, the most important factor in their decision is whether the From Name is familiar to them. This email marketing strategy will increase the amount of emails that get opened.

8. Be sure to include both a plain text and an HTML version of your newsletter. iContact will automatically detect
which subscribers can view the HTML message and which can only see the plain text message. If you don’t
include a plain text message, around 5% of your recipients will see a message with nothing in it.

9. Don’t use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam
filters.

10. Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign-up form. At
conferences or events, bring a paper sign-up form or have a laptop with a sign-up form set up and available for
interested parties. Finally, add your newsletter signup form to every page on your web site. You can use the signup
form generator within iContact to automatically generate the code you need.

Another good email marketing strategy is to utilize autoresponders.

Each email marketing strategy is simple and easy to remember and I hope they help you out.