Archive for ◊ 2010 ◊

Proof We Still Need A Meta Description
Friday, December 31st, 2010 | Author:

Do We Still Need A Meta Description?

Do we still need meta description 300x85 Proof We Still Need A Meta Description

Meta Description

Yes we do, and I just proved it, actually Google did. Everyone will tell you these days that you don’t need meta anymore, and not to worry about it because Google had stated it wasn’t being looked at anymore. Even some software you use to build websites will tell you that it’s NOT needed anymore. I want to share how my non ranking website when from page 5 to page 1 in two weeks after I fixed my meta description.

The Proof You Need A Meta Description

If you are familiar with Google Webmaster Tools, you know that you can use it to show you information about your website, including crawler errors. This mean when search engines scan the net they find your website and crawl it indexing your information so they can compare it with other relevant sites. When people do a search for information or products that you offer the search engines can offer your site in the search results. The more relevant your site is compared to others the better your ranking in the search engine results will be.

I launched two very identical sites, meaning the only difference between them was that one had an “S” at the end of the name and the other did not. I did everything the same, so I thought. One was crawled and indexed by Google within 4 days while the other was not indexed until about 3 weeks later. For another four weeks I monitored them watching my first site climb to page one while the other did not.

While reviewing the stats for these sites in Google Webmaster Tools I noticed that there were issues. One site had 5 crawler errors that I could see from the dashboard. The errors read “duplicate meta description”. I compared both sites and the other had no errors. Investigating deeper I see that I had copied the meta description exactly the same for 5 individual pages . Yep they were identical, but what’s the big deal? Meta including the description and keywords, I was told don’t matter anymore. Not the case. When you use meta properly it can help.

I changed the meta description to 5 totally different descriptions that explained each page individually and republished my site. Not more than 4 days later there were no crawler errors anymore and guess what it took about a week and a half and my site went from page 5 to page 1 position 6. Hummm. Using this information I went to check my other low ranking websites. There were some meta description errors and meta title errors, again saying duplicates.

The Purpose Of The Meta Description

Also checking my new rankings in the search engines I found that the meta description I was using was in fact showing up in the search results along with my page title of course. This is very “Key” because you can control you meta description thus controlling what people see in the search results. If your description is well written and very enticing then you will get visitors and potential buyers.

I now have top search engine placement for both of my websites but I get sales from one and not the other. I tested different meta descriptions and found that my CTR (Click through rate) increased. These sales are a direct relation to my meta description.

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How My Blog Site Makes Me Money – Free
Thursday, December 30th, 2010 | Author:
blog site 300x199 How My Blog Site Makes Me Money Free

Blog Site makes me money

Do you have a blog site? Are you making money from it? No I’m not going to to tell you I made a ridiculous amount of money from mine, lol. There’s enough of those out there.

My Blog Site

What I am going to tell you is that my blog site does make me money, as a matter of fact I now have 4 blog sites but only 3 are making me money. Why because I made some mistakes setting up the first 3 of them.

You probably made these same mistakes if you not making money from your blog site. There are some very easy corrections you can do to easily start making money from your blog site too.

If you have been to my blog site before (2getwebtraffic.com) you will notice that ALL the information I list here is FREE, almost all of the techniques I offer are FREE methods for getting traffic, and they work.

I learned these techniques from different ebooks, video course and forums just to name a few I take out the best parts and I post them here in my blog site.

Fixing Your Blog Site

Here are some quick steps you can use to start making money from your blog site.

  • Make sure you use your main key work in the title
  • Use proper SEO (Search Engine Optimization) so your blog post can be found. This means using H1,H2,H3 tags, bolding your keywords, using italics on your key words. Also you need a keyword density of 2 – 5%.
  • Make your paragraphs short and easy to read.
  • Use low competition, high search volume keywords when you create a post.
  • One of the most important things every blogger leaves out…you need to build links to your blog post.
  • Utilize the free WordPress plugins that will help get you found. Here are the top WordPress Plugins to use,
    • All In One SEO Pack – Helps you get found in the search engines
    • Akismet – Anti Spam, you’ll thank me later
    • Google XML Sitemap – Google needs this to help find the pages on your site
    • Add To Any – This allows readers to bookmark you increasing your backlinks
    • WordPress Stats – This will allow you monitor your traffic so you know what you need to change
    • AdSense Now – This is how you’ll make money for FREE. You need to setup an Adsense account, it’s free

Here are some paid tools that can automate most of the process for you and teach you exactly what you need to do.

The first Tool is called SEOPressor, I used it to create the blog post with proper SEO. It does most of the work for me by using bold and italic on my keywords. It also tells me if I have enough keywords and proper H1,H2,H3 tags to be found by search engines.

To learn the whole process of creating a blog site that makes money I purchased and now use a program call the Income Blogging Guide. Yes it cost money but I really understood what was being offered so I bought it. I made my money back the following month after using to setup my newest blog site. I’ll be honest and tell you that the system only cost me $400 but the very next month I made $843. Now it runs on auto pilot and get cheques every month now between $500 – $800. You can bet I have setup 3 more sites this same way and have just lunched them about a week ago. I’m already seeing first page rankings in Google.

Want proof? I don’t mind sharing because I’m so proud of the work I’ve done and the success I’m having. Go into Google and type in “Creatine Monohydrate Reviews” my new site (CreatineMonohydrateReviews.com) is already on the first page and it’s a week old.

Blog Site Mistakes

People want a blog site because search engines find these easier than ecommerce sites as the internet is based on supplying information you can easily get people to your blog site. Also you can do allot of things wrong and I have listed them here.

  • Naming your blog you company name. Big Mistake! You want people to find you based on a searched keyword because more people are looking for that keyword and NOT your company name. Example, there are 74,000 searches a month for the keyword “Increase boob size” and there are Zero searches a month for you company name.
  • Having a blog site that does nothing but promote products. There are way too many sites like this already and I know this makes me sick. I’d rather find a site that offers free, useful information or tells me what really works to help my problem and why, these sites have repeat visitors and can really make money.
  • Not using proper SEO to get found by search engines. You need to make sure you have proper design SEO in your blog post. Search engines will find easier and your rankings will get better.
  • Not building links to your blog posts. Search engines want to see links as this shows them just how popular your posts are, the more links the more popular.
  • Not utilizing WordPress Plugins. There are many plugins that can really help your blog site get found but also be very user friendly.

I can talk all day on this topic but the best thing to do is visit my website and find Free answers that can help your blog site make money.

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Add Site Search Engine Basics
Wednesday, December 29th, 2010 | Author:
Add Site Search Engine Add Site Search Engine Basics

Add Site Search Engine

You can learn “Add Site Search Engine Basics” that will save you money and from being scammed. One of the first things you should know is that you don’t want to use a search engine submit package or free website submission. Don’t do it!

Add Site Search Engine Scams

Here’s the problem, when you use these services, the paid site submissions simply take your money for about 3 min work that you can do yourself. The FREE site submission websites take your URL, site description and keywords and automatically submit your site which is a BIG NO NO!

Basically when you click the “submit button” you believe that your website is on its way to being indexed on thousands of search engines just like they told you, right? Wrong! All the major ones require a manual submission, meaning they require a real human to perform the submission and have anti-spam coding scripts to prevent such auto submission.

Also using an automated submission means you really have no idea where your website link is going to end up. One thing we know for sure is that they are not going to the major engines as promised. It is very possible that your website link is being automatically posted to illegal or directory websites that are nothing but a network of spam links.

The reason the free website submission site even exist is so they can pump ads and promotions at you in the hopes you might buy something.

If Google crawls your website and finds incoming links from unrelated websites or sites with no page rank, then your website can be penalized and as a result get poor search result rankings.

Great Add Site Search Engine Tips

Add your url to the major search engines yourself, it only takes about 60 seconds per submission. Save your money.
Regardless of what promotions you read unless the company you hire submits your website manually it won’t make it into the search engines this way. Your site will get indexed eventually over time but for a quick submission do it yourself, here’s how,

Manually Add Site Search Engine Tips

Simple type into Google, “add site to Google” the listing will show you how. Here are the top three web address to add your site, just simply copy them from below and paste them over the existing URL in the address bar at the top of the browser.

http://www.google.com/addurl/?continue=/addurl

http://search.yahoo.com/info/submit.html

http://www.bing.com/webmaster/SubmitSitePage.aspx

Also you can simple do this from this Add Site Search Engine page.

There is absolutely no substitute for manually submitting your websites to the main search engines yourself. You will have complete control over where your link is going, and the search engines will automatically crawl your website to get your title and description and index you accordingly.

These types of add site search engine basic will save you money and poor page rankings.

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Creating A Landing Page The Right Way
Tuesday, December 21st, 2010 | Author:

Landing Page Basics

landing page tips 300x225 Creating A Landing Page The Right Way

landing page

One of the biggest reasons that many new websites fail is because they can’t convert traffic into sales. First no traffic to the landing page is a problem but what happens when the traffic gets there?

Webmasters do not focus on the landing page enough but rather they focus on traffic sources which I can understand also but what if you do get traffic and your landing page sucks? Your bounce rate will be high.

Yes it is very important to attract targeted traffic but it is also important to entice that traffic to buy from you otherwise you are just wasting your time. Building a good landing page is very important if you want your online business to succeed. In this article we will give you a few hints that you can use to increase your sales. Your landing page could promote a product about or absolutely anything.

Copywriting and Your Landing Page

If you know something about copywriting then you are probably aware of the fact that there are certain effective copywriting techniques that have been proven effective and have generated millions in sales. So if you want your landing page to be successful, it’s a good idea to use a formula that works, and that’s exactly why they are being used. Your landing page needs to use emotion and logic to convince your target market.

First of all, you need to use the well-known AIDA formula to create the copy of your landing page. Attention, Interest, Desire and Action is what AIDA stands for. This formula has been used by copywriters/Internet marketers successfully for a long, long time. It states that every landing page copy needs to have these four critical elements to close the sale. Delivering your message properly will be harder fi you forget to include even one of these elements.

You want to use copy on your landing page that holds your visitor by the hand and then leads them, without distractions, directly to the buy button or sign-up form. Don’t try to be too complicated with your copy font and make sure it is large enough so that all your visitors can easily read and understand it. As was already said earlier, make sure that your text isn’t too small and ALL CAPS will drive your visitors away.

Your message is important and needs to be structured in a ways that won’t distract readers and send them off to your competitor’s sits. Adjusting your text size and making sure it is readable and clear is one of the easiest parts of landing page optimization but has the biggest effect on conversions. Once you decide on a landing page that you feel comfortable with send some traffic to it and see how it performs. For example, if your landing page isn’t converting well, you can change the headline to see how it’s converting.

You should also be providing people with a powerful, unconditional guarantee. Since you are reducing the buyer’s risk, you will find that this approach generates massive conversions for you. You should make sure that your guarantee is both very impressive as well as highly believable. The longer your 100% money back guarantee is the more effective it will be. This approach is effective because most people will forget about the expiration date and won’t ask for a refund but also because you are showing people you believe in the product you are selling.

I hope These Landing Page Tips Helped

In conclusion, these tips can help you create a very profitable landing page. Not just these but you also have to keep an eye out for other tips that you come across that you can improve your conversion rate over time. It might take a while before you get to your optimum conversion rate because getting there will involve doing lots of tests and making changes. Eventually you’ll see that all of that work was worth it. If your aim is to sell more products then make sure you are doing enough experimenting with your landing page.

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Methods To Get Your Squidoo Lens Targeted Traffic
Monday, December 13th, 2010 | Author:

For those of us that want Squidoo Lens Traffic I have explained just how you can get this traffic highly targeted and FREE.

Get Squidoo Lens Traffic

Squidoo Lens Traffic 300x199 Methods To Get Your Squidoo Lens Targeted Traffic

Squidoo Lens Traffic

Since it’s usually easy for Squidoo lenses to rank well with search engines, Squidoo is becoming an increasingly popular tool among Internet marketers. Pay close attention to this article if you have any interest in Squidoo Lens Traffic of your own.

Below you’ll find tips that will help you promote your Squidoo Lens or help you understand a bit more about Squidoo.

SEO is highly effective when it comes to creating Squidoo lens. This is because your lens will rank highly due to the fact that Squidoo is considered an authority site. However, to achieve this you need to leverage your Squidoo power with the search engines properly by optimizing your lenses correctly.

This can be done by adding keyword targeted content and using the keywords in your title.

But besides that, an important tip that many forget is that they don’t make use of the meta tags that you can add up to your lens. You can include up to forty tags for every lens you own. You can go ahead and have ten to twenty of them to enhance your SEO efforts. Search engines use tags to determine the relevancy of the content and to navigate through it, which is why it they love them. You can improve the rankings of your lenses in the search engine page results this way.

Details Matter For Squidoo Lens Traffic

Your tags have to be unique, just like your content, and they must include a combination of single keywords as well as key-phrases. And don’t forget to enable to the “contact me” button through your Squidoo profile. When traffic starts to pour in, people would be able to contact you without you having to share your email address.

Tools like Digg and Delicious allow you the opportunity to bookmark your lens. It takes using social bookmarking consistently for many people to realize the true potential it offers. The thing you need to “get” most about this is that it allows you to drive free traffic to your lens. It won’t be until after you’ve made regular effort that the results will come rolling in.

This isn’t only about generating targeted Squidoo Lens Traffic, it’s also about creating yet another important backlink pointing to your lens. To make things easier for your bookmarking process there is software, like Bookmarking Demon, available.You can use Squidoo to promote new product launches.

Communicating Brings Squidoo Lens Traffic

You also want to ensure that you use your daily communication to inform people of your lens. Including the address of your lens on your business card or in your email signature is a good way to do this. Think out of the box and see if you can let people know about your lens through word of mouth and spread it that way. You will, therefore, have a brilliant opportunity to drive Squidoo Lens Traffic from other sources.

These Squidoo Lens Traffic tips when applied to your Squidoo Lens Traffic techniques, can get you more visitors and better results. Even better is knowing that the work you do today to generate traffic will be the foundation that drives even more traffic for your lens in the future.

Once your lens is ranked in the search engines you simply need to work to maintain the rank you’ve earned. Building links to your lens helps bring Squidoo Lens Traffic also.

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The Alexa Rankings Are Problematic
Monday, December 13th, 2010 | Author:
alexa rankings The Alexa Rankings Are Problematic

Alexa Rankings

Many people include using Alexa Rankings as a method to judge a websites popularity but this is not the best best tool at all. There are much better ways for website owners to judge the success of their sites including backlinks, page rank, conversions, just to name a few.

Don’t use Alexa Rankings

Unfortunately the Alexa rankings are flawed and cannot be relied on to tell you the correct number of visitors or gauge a sites value.

Firstly, the tool bar tends to be used by more technically orientated people, so the rankings will be biased towards the types of sites that these people visit.

Furthermore, the rankings are easily to manipulate and there are a few method right now online that can alter these rankings. The more common way to manipulate the Alexa rankings is to install the Alexa toolbar and visit your own site several times a day. Even better, you can get some other people to do it as they will have different IP addresses boosting your Alexa rankings downward.

This means that if you are trying to compare your Alexa ranking to that of another sites, yours could be artificially better as you have the toolbar loaded and you do not know if the website owner of the other website has the toolbar installed and is or is not trying to manipulate the rankings.

How The Alexa Rankings Work

Whenever a user visits a website, this information is sent to Alexa, so they can rank sites based on the number of visitors. The website with the most visitors to the site will get a ranking of “1″.

If a site has Alexa rankings of 234 567, it means that the Alexa system have ranked it as the 234 567th most visited website among those with the toolbar installed.

The Alexa ranking is used by some webmasters when trying to sell advertising or to sell a website to try and impress people with the traffic they are getting. Unfortunately, you do not know if their ranking is a manipulated one or a natural one so it cannot be trusted.

Better Methods Than Alexa Rankings

There is the conversion of website visitors into customers that is looked at the most. Just how many visitor are buying from your website. How many visitors are clicking on your paid-for-click-advertisements on your site.These are really the two most important measures.

Obviously every webmaster wants visitors and they can get from free sources or pay for them BUT what the point of visitors if they don’t buy anything or the bounce rate is high and they bounce out of your site the second they get there.

The only somewhat useful aspect of the Alexa rankings is it tells website owners that want to know how their traffic compares to their competitors. For this reason many webmasters use the Alexa rankings to see traffic to a competitors website.

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Properly Optimizing Your About Page
Monday, December 13th, 2010 | Author:
Properly Optimizing Your About Page 300x231 Properly Optimizing Your About Page

Properly Optimizing Your About Page

The most common forgotten about page when it comes to SEO is Properly Optimizing Your About Page. Your About page is one of the most important pages on your site and it often gets the least attention. Did you know that a Google study revealed that is was one of the most-visited pages on the site, excluding the landing page of course. Properly Optimizing Your About Page can be a great way to help stimulate page rank and inbound links when done right.

How To Properly Optimizing Your About Page

I have listed some great ways to Properly Optimizing Your About Page with information that should be included as well as examples to help you provide the correct content for your company’s About page.

When you understand how people use the online medium to gather information, you can see just how important your About page really is. Especially if you’re pursuing SEO as a major means of bringing traffic. Consider that people usually don’t know who you are when they land on your site and Properly Optimizing Your About Page can help.

The About page is a great place to get across the most important points you would want any prospect, customer, employee, investor or partner to know about your company. As part of optimizing a site, SEOs would do well to work with clients to rock this section of the site better.

1. With a descriptive tagline
2. 1-2 paragraphs at the top of the main About Us page that tell about the organization’s goal and main accomplishments.
3. A section following the summary that elaborates on its key points and other essential facts about the organization.
4. Subsidiary pages with more depth for people who want to learn more about the organization.

Details Needed For Optimizing Your About Page

A good place to start for content is answering the questions a web user might have about you. Use Who, What, Where, Why, and When to make sure you’ve covered everything relevant.

What

* What does the company do (or make)?
* What does it care about?
* What’s different about your company?
* What evidence is there that you are a trustworthy business (testimonials, memberships, awards, etc.)?
* What disclaimers or limitations should I be aware of?

Where

* Where is your head office?
* Where are your branch offices or facilities?
* Where do you do business?
* Where can your products be purchased?
* Where can I find your blog or other social pages?

Why

* Why was the company created?
* Why is it a good choice to buy from your business?
* Why would a talented employee want to work for you?
* Why are you a good partner?

Who

* Who is behind the company?
* Who does the company serve?
* Who do you partner with?
* Who are you looking to hire?

When

* When was the company founded?
* When is your business open?
* When were the major milestones reached?

How

* How does your business offer value?
* How do you serve your customers?
* How do you make your products?
* How can people at your company be reached?

After Properly Optimizing Your About Page

You need to build out pages by topic from you About Page. Some may feel they only need a few brief paragraphs to get the facts across. But I’m of the opinion that when doing business online, the more information you can provide about yourself and your business, the better. A new page for each major topic lets people find the information they want to see without overwhelming. In addition, these targeted pages are great for SEO.

Just follow these tips for Properly Optimizing Your About Page and you will get free traffic to your site.

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