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Increase Site Count
Increasing your site count with content that really speaks to people is how you keep you site count high. It all starts with your site achieving top search engine results using the best SEO Tips. Now that your ranking well in search engines you need to focus on increasing your site count.
Site Count And Copy
I know your thinking if my site is well-ranked in search engines then my products will sell them selves and I wish this were the case, lol but it’s not. Copy or website content needs to jumped off the screen, lodging itself in the mind of each site visitor and unconsciously cause every one of them to take the action YOU want them to take, this is “call to action”.
To increase site count you need to start writing for site visitors or writing for search engines as certainly not the same thing at all. Your site count will rely on search engine SEO and once you have visitors you will want to keep visitors on your site to make a sale.
To achieve this your copy needs to have a few key components or you will have a high bounce rate. First your meta needs to be keyword specific for proper SEO but also it needs to get the readers attention so they know they have found what they were looking for.
First, let’s briefly consider the layout of your copy for the purposes of increasing site count. If you want people to stay on your site, read your copy and take an action, the copy has to be very easy to read on a computer screen.
It’s simple really. Just use lots of white space. See how so far my ‘paragraphs’ are very, very short? Sometimes it’s just a few words. You ought to do the same. You can further break up your writing using sub-headings, bold words, lists, bullets and boxes. See how I made the box above? Anything in a box will get read, and it’s a great way to create white space.
Avoid Big Paragraphs of Text Or Your Site Count Will Go Down
The key to successfully formatting your Web copy writing is to make it as easy as possible for people to scan and skim through your text. People skim online copy, so the more you break it up and make the important stuff stand out, the better. No pictures and one huge paragraph will decrease site count.
Next, always remember who you are writing for. Hold a vision of your reader in your head as you write. Choose and combine your words in a way that speaks directly to each reader as if you’re just having a conversation with them alone. Write like you talk and don’t write just for the search engines.
Hypnotic Writing To Increase Site Count
Here are my other top copy writing guidelines the increase site count:
• Use the word ‘You’. Don’t write about yourself or your organization. No one cares.
• Use an active voice, not passive. Use action verbs often and well.
• Appeal to people’s emotions.
• Appeal to as many of the senses as possible. Paint a picture.
• As your grammar school English teacher constantly preached, “Show, not tell.”
• Use stories to illustrate your theme. People relate to and remember stories.
• Describe how you can make your reader’s life easier or better.
• Actually ask them to purchase (or fíll out the form) in your sales copy.
• Always describe the benefits and not the features (features tend to bore people to tears).
• Edit your work at the end to ensure it says what you want in the simplest and briefest way.
• Get ‘Hypnotic Writing‘ by Joe Vitale. I used some of his ideas in this article. Great book, thanks Joe!
The search engine algorithms today, especially Google’s, are now getting so sophisticated that the line that separates good search engine copy and good people copy is becoming very blurred. In other words, the better you write in general, the better that writing will get ranked in the search engines anyway, all other things being equal and will increase your site count.
Keep in mind that a large part of what makes a page rank well is made up of off-page factors, meaning the links and anchor text that point to your website have a big part in determining your site’s rank. But on-page factors such as your copy writing for example play an important role too.
So you’re writing to get ranked well, to convert visitors into customers or list members and to attract inbound links. As you write, keep these three important goals in mind.
On-Page Writing that Pleases Search Engines Will Increase Site Count
Think of each page of your website as its own one-page school essay. If you remember back to English class your teacher would ask you to write an essay and be sure to determine in advance what the theme, or thesis, of the essay was going to be. One theme per essay and that’s what the essay was “about”.
When it comes to Web pages, think in terms of themes too, but condensed down to a keyword phrase. Each page on your site should have one main keyword phrase that sums up the entire page. This is the phrase for which you want the page to rank well.
When you sit down to write copy for a particular page, first determine what its theme is going to be and then reduce that down to a descriptive and succinct keyword phrase that you feel people are looking for. This will increases site count automatically.
For example, if you determine that the theme for the page is ‘all the chairs we sell in our furniture store are listed on this page with prices and descriptions’. The keyword phrase for this could be ‘wooden chairs with prices’.
Author: Jason O’Connor is a Web marketing consultant, writes for The Net Gazette, a Web business e-zine, and for Oak Web Works, LLC, a Web writing and marketing company. Jason specializes in increasing site count.
