Bing Search Engine Secrets

Bing Search Engine

If you want to be successful getting at the top of the Bing Search Engine there are few untold secrets that will help you get there. After this post I expect to get more emails from unhappy online marketers because most use these secrets or they sell them in Ebooks and I am going to let you know these for FREE.

The truth is most search engines will give you this information for free anyway but they don’t really explain it in detail.

Every major search engine provides hints and tips about how to optimize your pages for improved rankings on their sites. But when you read these guidelines you quickly see that most of it is just their own wish list. Things like ‘Write for humans not search engine bots – or – do not hide keywords with a font matching the background color.’ It is all good advice but kind of general and already well known (for the past decade.)

Understanding The Bing Search Engine

But there are always things a search engine like Bing will not tell you. And, of course, these are the things that make all the difference in your SEO efforts and results. That said; here are eight things that Bing does not want you to know (or you can skip to the Magic Formula section at the end):

• Bing Search Engine does not seem to care about the age of your domain name unlike Google who has a “sandbox’ . Many people, myself included, have registered brand new domains and had them ranking in a matter of days. Follow these tips I have listed and use my 18 SEO tips and you will be ranking better than 97% of the competition.

• Domain names does matter! Just to prove it you should try a search for and keyword on MSN / Bing and at least three of the top five matches will have some version of that keyword as the domain name. For example if you wanted to optimize for the keyword ‘Pens’ you should try to get the domain name ‘pens.com.’ If that is taken, opt for ‘my-pens.com.’ If that’s taken try for a name starting with ‘mypens’ and ending with a word that is commonly associated with you niche. This is called LSI or Latent Semantic Indexing. A good example would be ‘mydomainname.com’ or ‘my-domain-name.com.’ Bing treats dashes as a space so as long as the dashes merely separate words, they are treated much like the non dash version.

• Sub domains help you. When selecting a web hosts choose a hos that will let you add sub domains to your website. With the Bing Search Engine if you have the sub domain like mypens.mypens.com you are in for some really great rankings.

• The .com rules the roost. Today some search engines like Google will often give .net and .com virtually the same value, and possibly higher value for a .org that is for a recognized non-profit organization. Bing however appears to prefer the .com version. You can even see instances where a ‘.co.uk’ site gets high rankings simply because it uses the exact keyword in the domain name and .co is close enough to .com.

• Less is More. Google has told us for years that the more pages of content you have, like hundreds of pages of quality content on every website the better. The Bing search engine adheres to the old policy that they are indexing web ‘pages’ not web ‘sites’ (like Google says they do, but Bing appears to really mean it.) This means each page is treated on its own merit so a site with one page has the same chances of being ranked as a site with 100 pages, because each page is genuinely treated individually.

• The same rule as above goes for on-page text. Pages with 800 to 1,200 words seem to do best on Google but on Bing the reverse is true, with 250 to 500 words being the magic number. Be sure to follow design SEO for keyword placement so you don’t overuse your keywords.

• The original SEO method dating back to 1996 was using the H1 or ‘strong’ heading tags in your HTML. Forget them for now. Bing gives higher priority to how you would express importance in a word processor document; larger font and bold text as the main markers.

• Who needs links? Not BING. Forget about spending your loot and time link building getting inbound links to your website as the Bing Search Engine does NOT use this as a ranking factor. Your website, for now at least, is judged by the tips provided in this post only.

The information above has evolved over the years and using these SEO tips will result in consistent top ten rankings in the Bing search engine, they work for me and they can work for you too!

Quick Bing Search Engine Tips

Here’s a quick and simple magic formula for a one hour top ranking:

A.) Get the .com version of a three to four keyword .com (personalized-engraved-pens.com) as the domain name (dashes are fine.)

B.) Use the domain name as the page heading in a bold font, slightly larger than the paragraph text.

C.) Write 400 words of natural sounding text using the keyword up to five times.

D.) Mention the keyword once in the first sentence and once in the final sentence of the page – then up to three times scattered throughout the remainder.

E.) Bold one instance of the keyword. Italicize one instance of the keyword. Use one instance of the keyword as a link back to the same page.

F.) Always fill in your Title, Description and Keywords META tags.

Using these tips will not only help you rank well with the Bing Search Engine it will help you rank well in Yahoo also.