New Seo Training

Have you noticed the changes in SEO over the years? For the early days it was just called search engine optimization and now they terms like SEO 2.0 or SEO 3.0.  The 3.0 version is the latest and the greatest and was born in 2010. It’s basically an extension of the concept of Web 2.0 but specific to search engine optimization.

New SEO What Is It?

SEO 3.0 is really just another extension if you were to break SEO techniques down into sections as it changes through the years.  This way you know what’s old school and what techniques are newer as search engines are evolving all the time.

Here’s a rundown of the history of SEO,

SEO 1.0 (1995 to 1998): This is where it all started and basically things were very simple back in these days as there really weren’t any rules to follow. Some online marketeers called this the era affectionately known as “The Wild West of Online Marketíng”.

SEO 2.0 (1999 to 2010): This is what most of us are using today. Lots of rules to follow that change constantly.

SEO 3.0 (Oct. 2010 and on): In this era we have to adopt different techniques to be found online to succeed both today AND tomorrow. These are the new rules we need to learn and apply if we want to succeed after all the major search engine algorithm changes that happened in late 2010 and so far in 2011.

So let’s take a look at what the major changes were. There were more changes in search engines between October 2010 and March 2011 than there had been in the previous decade combined.

Number One: Bing Joins Forces with Yahoo!

In late October 2010, Bing and Yahoo! made good on their long-standing threat (or promise) to unite – at least as far as rankings go. Now Yahoo!, which has about 22% of the search market volume, displays nearly identical listings to Bing. Because Bing already had about 11% of the search market’s volume, Bing and Yahoo! combined now control a full third or more of the search market.

So how does this affect you? Well, in the past many people did not bother optimizing for Bing because it accounted for so little of the actual search space. For those people, the money they spent optimizing for Yahoo! is gone with no return on investment in sight, and they have to start fresh with Bing. That is a big deal.

Tip One: Start paying more attention to getting ranked on Bing. Some of the more important things on Bing are:

Good titles that include your three most important keywords and your company name (optional) separated by pipes (Keyword 1 | Keyword 2 | Keyword 3 | Company Name).

Descriptions that contains your three most important keywords.

Making sure each keyword appears on the written page about two to three times for every one hundred words, but no more than six times on a page.

Another big deal is SEO friendly URLs. So if your keyword was “search engine friendly” this would be a great URL : domain.com/search-engine-friendly.html.

Number Two: Google Goes from Global to Local

For more than a decade Google has been proudly making the world seem smaller and smaller by being “the global search engine”. Now, it wants to be the “local search engine”. To accomplish this it has made all kinds of changes. One of the first, and biggest, was moving the Google Places ’7-pack’ listings from the upper right corner (where most people ignored them) to be integrated right into the main search results (where no one could miss them!) Welcome to Google’s latest and greatest “Place Search”.

What does this mean to you? It means that if you do not have a Google Places listing claimed, your nearest local competitors will be eating your lunch online when local customers find them instead of you at the top of page one search results within Google Place Search.

Tip Two: Visit “places.google.com/business” to claim your free Google Places listing. When you do, complete the listing as close to 100% as possible and then try to get some feedback posted. This will go a long way toward getting the best results from your local search engine optimization efforts.

Number Three: Google Eliminates the Need to Click

Google might have borrowed this idea from Bing (actually MSN a couple years back). It’s called Instant Preview and it makes it so potential visitors no longer have to click on your search listing to decide if they like your site. This is thanks to a small magnifying glass icon on each search result that, when clicked, turns on a preview mode that shows a large thumbnail view of your web page. If the visitor does not like the looks of it, they simply move on with having to commit to the click.

This means anyone can now really “judge your book by its cover” and not ever even glance at what you have to say. A few months ago all you had to worry about was compelling copywriting. Now you need to worry about getting a person to invest one second in actually clicking the link. The fewer people who visit your site, the lower your rankings will go. Yes. Google does keep an eye on site popularity.

Tip Three: If you start seeing a decline in the number of visitors to your site, try this simple test. Print out a nice color copy of your web page (usually the home page) and the closely ranked pages of your competitors. Now mount all of them on a matte board and cover it with another matte board. Then have someone unfamiliar with your site quickly glance at the (now uncovered) board with the pages on it. Reveal the pages for just 2 to 3 seconds and ask them to indicate the one they like most. Repeat this process at least five times with other volunteers. If yours is not the page the majority selects, consider revising it until it is.