Tag-Archive for ◊ Article Marketing ◊

Wednesday, November 24th, 2010 | Author: Rickbob

SEO Articles

SEO articles

I thought this post about SEO articles was a bit over the top. Basically SEO articles are not required and I’m not sure I agree. What I do agree with is that the focus needs to be on great quality content first. Let me know what you think after reading this about SEO articles from Jill.

Jill says…Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding “SEO articles” to it on a regular basis. “SEO articles?” I thought. “Why would an e-commerce site that sells product parts need articles about SEO ?”

Of course, I knew they weren’t talking about writing articles about SEO, but writing articles for design SEO. Which is often just as silly. Unfortunately, I hear this on a regular basis because so many believe that writing keyword-stuffed articles is somehow an SEO articles requirement. They don’t know why they might need these articles — only that, for whatever reason, the Google Gods want them. And so they write articles that no one would be interested in reading, but which are stuffed chock-full of the keywords for which they would like Google to show their site.

And then they wonder why it’s not happening for them.

“Did we not provide Google with the SEO articles they require?” they ask incredulously.

“Why does Google not show our ‘History of Product Part A’ article when someone is searching to buy one of them?”

“Let me explain,” I say, and ask them to put themselves in the shoes of the potential buyer.

“If you were looking to buy Product Part A, which page would you rather find in Google? The one with the product part information, the price, choice of color/size, information on how to purchase it, and an ‘add to shopping cart’ button? Or the one that tells you the history of said product part?”

The choice, of course, is easy when presented that way. And suddenly – BAM! It all starts to make sense.

“That was exactly MY thought before we embarked on this crazy SEO scheme!” they reply. “It just didn’t make any sense to me, but I figured that Google was just weird and had its own reasons for liking stuff like that. So why do so many SEOs recommend this?” is their next logical question and will SEO articles be the ticket?

I wanted to tell them that most SEO services don’t have the slightest clue what Google really wants. But instead I told them that it’s usually because many SEO consultants don’t have a good grasp of why they do what they do. Once upon a time, some of them probably stumbled upon some websites that provided a lot of valuable industry information via a blog or resource center, and noticed that the site also did well in Google. So they put 2 and 2 together and came up with the not-so-brilliant idea of writing articles created solely for SEO purposes — and then they spread the information to the many places online where SEO myths are propagated.

And the SEO articles creation industry was spawned.

Let’s step back for a moment and look at the difference between “SEO articles” and information provided on a site that is there without regard to SEO.

When your goal is to create SEO articles, you’ll almost always make the wrong decision on what to write about or how to write it because you’ll be thinking about search engines rather than your target audience. Anything and everything you write or post to your website needs to have a reason for being there.

And that reason is not SEO Articles

What you add to your site should always enhance it in the eyes of your target audience. If an article about the history of Product Part A is truly something your target audience would be interested in — that is, it helps those people who might purchase the product make their decision — then by all means, write that article. But don’t lie to yourself. Your gut will let you know if you really do believe it will be helpful, or if you are just looking for an easy way out!

Your goal is to get into the mind of your potential buyers and figure out what their pain points might be. What might hinder them from buying a particular product? What might prevent them from buying it from you? Maybe they’re not sure if the part will fit the gizmo that they were buying it for. Maybe they don’t understand why the latest version of Product Part A (rev.2.56) is worth so much more than the previous version (rev.2.0). So write an article pointing out the differences, and why the manufacturer decided to rev it up, and how the extra money it costs will be well worth paying because it will likely last twice as long.

That is useful information for your target audience.

It’s also an article that others interested in Product Part A might link to. And it sets you up as an expert on those types of products. You don’t need to think about SEO when you write such an article, because that’s not why you’re writing it. And yet, by the very act of *not* thinking about SEO articles, you’ll have created a potential SEO boon for your site. Also see how SEO is affected by Google Instant Previews.

The article itself will likely show up for long-tail searches relating to Product Part A (perhaps when people are seeking out the differences between the two revs). And if it naturally garners links, that link juice will spread to the rest of your site, providing your sales pages with a better chance at ranking for your money terms — i.e., pages that bring in people who are ready to purchase now.

So banish the notion of “SEO articles” from your vocabulary. Optimize the actual pages of your site that are there to do business, and provide as much additional information as you can that will set your business apart from the others. Get into the head of your potential customers and give them exactly what they need to become informed buyers who want to purchase only from you.
About The Author
Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area. An expert in SEO articles.

Category: Article Marketing | Tags: Article Marketing, SEO Articles | Leave a Comment

An Article Template That’s SEO Ready

Tuesday, October 19th, 2010 | Author: Rickbob

Article Template Basics

An article template that was Search Engine Optimized sure would have helped me when I was first starting out online. There are literally tons of SEO talk and articles about about different ways of writing articles but how can you create one and get it found by search engines? Answer: Follow and article template.

I have supplied an excellent example of an SEO ready article template for you to use below. I’ll explain how to create each section so that you avoid basic SEO mistakes and help you get your article found and read. If you like my article template, let me know.

If you are a blogger like me you can automate your article template with SEOPressor.

Understanding The Sections Of Your Article Template

There are basic SEO elements required in your article template to get you found by search engines and using an article template that incorporates these will have you ranking in the search engines in no time.

First your article title – This should include your keyword phrase. Make it catchy and to the point so that it explains exactly what the reader wants to know.

Secondly your articles first paragraph should include your keyword as close to the start as possible but make sure it makes sense or you will lose your reader right off the start.

Thirdly you should be using H1, H2 and H3 Tags. These are headings that are read by search engines and the more relevant your H tags are the better you will rank. Everyone of the three H tags should include some variation of your key word. You can use this article your reading right now as an example also.

Here is an HTML example:

<H1>Article Template Basics </H1> <p>Knowing article template basics will get you found by search engines</p>

<H2>Understanding The Sections Of Your Article Template</H2> <p>Type your text</p>

<H3>An article template You Can Use</H3> <p>Type your text</p>

For those that don’t know HTML, don’t sweat it most word processing software like MS Word or WordPress blogging software offer a click of a button to do this for you.

Fourthly, the keyword density (how many time you use the keyword) should be around 2 – 4% throughout your article. Although there is debate about this I will just tell you this is the guideline I use and it works. Any more than this seems like the article is crammed or repeats the keyword too much and this could hurt your search engine rankings.

As an example:Look through this very article and see how many time I say the keyword “Article template“. The keyword density is around 3%.

Next, include your keyword in the last sentence of the article. This tells the search engine spiders as they crawl the content that the whole article from start to finish is about that keyword, in this case it’s “Article Template”.

Always add pictures and be sure to include Atl tags (description of the picture).

Add at least one link to another article of yours in the same location (Article site, blog, website, etc.)

Lastly, if you are submitting the article to different article directories the article template needs to change a bit and include an authors bio section which they will provide, where you can explain why people should read more of your content and put a link to your website boosting it’s page rank. Some article sites like ezinearticles.com do not have a link button so you have to use HTML code. Here is a sample you can use.

<a target=”_new” href=”http://www.yourwebsite.com/”>Keyword HERE</a>

An Article Template You Can Use!

Here are two examples of an article template. The first is called Article Template 1 and it is partially completed so you can learn how to complete an SEO ready article. Also be sure to follow the key points listed above. The next article template 2 is blank with the sections for you to use as a guide to complete.

: Article Template 1

Blank Article Template 2

What you need to do here is simply use this article template as a guide line and complete your article with these sections. All you have to do is fill in the identified sections with your own information.

: Article Template 2

Category: Article Marketing | Tags: Article Marketing, article template, Search Engine Optimized, seo ready article | One Comment

Article Promotion Is A Way To Generate URL Backlinks

Sunday, July 25th, 2010 | Author: Rickbob

Article marketing can be a terrific way to create the automatic backlinks that would give your website high search engine rankings. A lot of folks spend an exorbitant amount of money in order to have these types of ratings and also backlinks for their websites, but believe it or not, doing it via article marketing is quite simple plus cost-efficient.

When authoring content with the purpose of improving your webpage’s search engine optimisation, it would be best to pick out a subject that’s related to your area of interest. You have to utilize suitable keyword phrases throughout the content pieces, as well as in the headings. This would help the search engines’ crawlers determine that your articles are relevant.

It is fairly easy to produce articles for article marketing purposes. You don’t have to have any prior experience to succeed, but you will have to remember several things. Your content pieces need not be lengthy; plenty of article banks will get articles that have 300 to 400 words, which is sufficient to get your point across.

If you have terrific keyphrases and also use these well throughout your articles, you’ll find that your content pieces will get picked up by automatic indexers rather easily and would have a better ranking in search engines like Google, Bing and Yahoo!. Make sure to interchange your keywords and also have several different key phrases that you could utilise. Keep utilising some of the best ones to ensure that your search engine optimization is of utmost caliber. Furthermore, the very best way to ascertain higher page rankings would be to use your keywords and phrases as the link title in your writer’s resource box. It is not a difficult thing to undertake; one line is usually sufficient to create that necessary link.

After that, it’s just a matter of getting buyers to your site, though this is a minor problem when compared to receiving excellent inward links. If all you’re after is having a large number of incoming links, you certainly don’t need to worry with regard to the quality of your articles. But, if you would like to get a substantial amount of traffic to your site, you ought to go on and ensure that you present to your audience the caliber they expect.

It’s a big no-no to have replicate content. To prevent complications linked to replicate content, it would be an excellent idea to quickly revise articles after they’ve been submitted to a few article directories. You could either carry this out by yourself or delegate it to freelancers or writing services for a couple of dollars for every content piece. There are many part-time copywriters who’re able to whip out 6 varieties of the exact same write-up, so you can submit these variations to article submission websites as well as get much more first-rate inlinks.

You will find scores of article directories that you can submit to, and you can easily obtain incoming links from most of them. A lot of online directories are not picky when it comes to the content pieces they accept, meaning this particular tactic may be utilized by anybody. Having a long list of web directories to send to is wonderful, but it’ll be helpful if you also consider online directories which have the highest page ranking. These article publication sites ought to be the very first ones that you send your articles to. They’re better as well as valuable compared to other article submission websites, and while all back-links will be beneficial, those that originate from higher-rated directories would allow you to obtain a better search engine ranking and lead more visitors to your webpage.

Lastly, you need to regularly produce content pieces to obtain a sustained stream of URL backlinks. Producing a handful of articles per week could definitely make a difference, and it is much better to receive URL backlinks in moderation than obtain loads of inbound links at once.

Category: Traffic Tools | Tags: Article Marketing, article submission, internet marketing, SEO | One Comment

Create URL Backlinks By Using The Most Popular Article Publication Sites

Tuesday, July 20th, 2010 | Author: Rickbob

As an online business operator, you must frequently check your webpage’s search engine ranking. A page rank of 5 or higher from search engines such as Bing, Yahoo! and Google would be terrific for your online business! You might’ve employed experts or SEO companies in order to get a fantastic page ranking as well as create plenty of inward links, but are you aware that you can also generate back-links with the help of article marketing? This article will explain this particular technique.

There’s a high likelihood that you have already found some authority sites while surfing the web. These authority sites are notable for their heavy utilization of first-rate content. Since authority sites have a lot of content, they will also be filled with hyperlinks.

If you have a website that has to have a higher search engine ranking, you can utilise the level of popularity of these authority sites to increase that ranking. Most folks refer to this as piggybacking. This strategy is completely legit so long as you carry it out ethically. If not, you’ll become identified as a spammer. Spammers are defined as people who will do anything to increase website traffic or be noticed by other people on the web by posting random and also unrelated responses on a wide variety of webpages. If you turn to spamming, you’ll disturb as well as upset other people because you’re not adding any value to online discourses and will affect the flow of conversation that’s already set up.

However, there’s a highly effective way to legitimately build incoming links for your corporate site. Article promotion is a method employed by many businessmen to attract more page views, acquire a terrific standing among audiences and also gain more clients. The main appeal of this particular technique is that individuals could do this free of charge or at an affordable price.

The first step in article promotion is to write a lot of articles. You’ll need several hundred content pieces about your products and services; this may be such a large number, but your write-ups do not have to be lengthy. In fact, it is recommended to make your write-ups short and sweet due to the limited time and attention span of the majority of readers. You have to utilize about 300 to 500 words for every write-up, and incorporate as much details as possible within that limit. Most folks regard 300-word articles as too short to deliver any value; using around 400 words for every article should be enough for you to give your readers all the information and facts that you feel they must grasp. Write-ups that utilise more than 500 words will be deemed too lengthy and may be less efficient, depending on your chosen niche. Make sure you put in a hyperlink to your website toward the end of all your articles. These hyperlinks will bring audiences to your site and generate increased page views, revenues and inward links.

If you don’t have the energy and time to write content pieces, you could also hire freelance writers or article writing companies to do them for you. You’ll be able to focus on the other areas of your online business if you outsource your write-ups, and you could make your content pieces as generalised or detailed as you wish for a reasonable price.

When you’re done composing content pieces, you have to submit them to web directories with superb page rankings. The most well-known web directories would have a page ranking of 5 to 6. The online directories that you ought to aim for ought to have a search engine ranking of 4. Don’t even go to the trouble of sending your write-ups to directories that have inferior page ratings as these won’t help you realise your objective and obtain a lot more incoming links for your website. You could also reserve your write-ups for article directory sites that have page rankings of only 5 and 6.

Essentially, article marketing is an excellent choice. This is something that could be done promptly, without any or minimal fees. It may be a time-consuming endeavor, but lots of internet marketing gurus swear by its efficiency, which is worth considering.

Category: Traffic Tools | Tags: Article Marketing, article submission, internet marketing, Online Business | 2 Comments

Free SEO Tools Which Are Great

Thursday, June 24th, 2010 | Author: Rickbob

If you are keen to use SEO to ensure your website performs well then you will likely find it useful to have a few tools at your disposal. The following tools for SEO are some of the best which can be found on the net.

Google Keywords http://www.google.com/sktool/

Google keywords is great for helping you to find appropriate keywords and to check out whether any keywords you are thinking of using will be effective or not. The service is absolutely free and a real must for anyone considering SEO as a means to boost their rankings on Google. The really great thing about Google Keywords is that it is just so easy to use All you need to do is enter in one keyword or keyword phrase and not only will it tell you how many times this has been used recently in searches but it will also give you a list of related keywords. This tool takes a lot of the guess work out of SEO and can’t be recommended highly enough.

Goggle Trends http://www.google.com/trendson

Yet another fantastic free tool which Google provides is Google Trends. If you are stuck for an idea and want to see what people are searching for right now then Google Trends will give you this information. If you want to find out what kinds of things are going to generate a lot of clicks for your website then this is the perfect tool. It is constantly being updated so that you can always see what is happening on the web.

Twitter Trending

This is another great way to find out when people are currently talking about. If you have a Twitter account you will see a link on the sidebar saying ‘trending’. Clicking on this link will ensure that you get some really great ideas and keywords. Some people would argue that Twitter Trending is hotter than Google Trends, but it is a matter of opinion.

All website owners understand the advantages of proper design SEO and how it can bring traffic. There are many things proper design SEO can do for your site, including Free Content.

Category: Website SEO | Tags: Article Marketing, backlinks, SEO, SEO Company | Leave a Comment

Writing High Quality Articles For Your Internet Business

Thursday, June 17th, 2010 | Author: Rickbob

The amount of time, energy and talent that goes into creating content for an online marketer’s article marketing and distribution convinces some to contract with a writing and spinning professional. However, if you prefer to do this job yourself, here are some tips that I can offer to increase the efficiency of your efforts, always keeping in mind the objectives of increased traffic to your site and improved search engine optimization. Aslo you should see our post about article rewriter software that can help automate the process.

* Set aside time every week to write articles for distribution. This is usually a several hours during the weekend and possibly a couple of hours each working week depending upon my schedule. Currently, my weekly goal is four articles. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Create an easy format that you can easily copy and paste your efforts into those sites where you regularly contribute. Record the following: (1) A title that meets the site’s policies such as www.ezinearticles.com of 100 characters (2) Word Count (3) Copyright Statement (4) Bio or Signature statement that meets the character guidelines (1101 for Ezine Articles) (5) key words (100 characters for Ezine Articles) (6) A table for key words to be used within the article and as search words.

The table is probably the most beneficial element within this format. As I write the article, I plug in phrases that I believe have high key word value. The table can be easily copied and pasted into a new article with similar key words. These key words then can be prioritized from highest to lowest and used as the keywords within the article submission site. By using the highlight tool, I can quickly determine what words are used within the article’s content.

* Write from your own personal experience and avoid the “Royal ‘We.’” Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Be real and respectful to each and every reader. Feel free to incorporate a bit of humor, if the subject matter allows it. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.

* When you choose a topic, rely on your keyword selection to direct you. If you have an exceptionally long article, break it into 2 or more shorter articles.

* After writing your article, review the content and begin to actively search for words or phrases that will increase the “hits” to your articles. Many times I believe I have an incredibly great title. By using a key word search, I can truly learn if the title is extraordinary or just plain ordinary. For example, in a recent article I had planned to use the phrase “bulls eye” in the title. As I am a very visual individual, this word conjured up an arrow hitting a target. Inventory overture revealed 3,190 searches for “bulls eye” while the word “target” had 1,814,599. My next action was to quickly change the title to maximize this key word

In MS Word, under the Edit Button, you can scroll down to Find and enter each key word to determine if that word or phrase is included within your article. With Search Engine Optimization (SEO), using the right amount of key words is also important. An overload of key words is just as harmful as not enough key words. My strategy is to identify 20 top key words for every article and incorporate them at least one time and not more than three times into the article..

Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.

Category: Traffic Tools | Tags: Article Marketing, article writing, content writing, traffic | One Comment

Marketing With Article Submissions

Tuesday, June 08th, 2010 | Author: Rickbob

Article marketing using loads of article directories to offer publishers free content and to provide themselves with a selling instrument for their website. As a director for one of the swiftest developing article directories online, I review masses of articles gave in each day. I have the enjoyment of both scanning and sanctioning top-flight articles, and the unlucky task of turning away those that do not meet site standards. I have noticed many misunderstandings by authors that wind themselves up with an ‘article denied’.

It can be unfortunate as the articles can have choice substance, but small problems will end in a rejection. Let’s take a look at some of the very basic strategies you can guarantee that your article gets authorized and put in to the article list.

1. Unique article Subject – One of the nearly important things is to be certain your article is wholly original to the article index. Article directories are on the lookout for fresh content. Don’t submit duplicate articles. That may be a sure method to get your article fell, but an even more bona fide technique to get your account deactivated. Execute a search ahead of submitting your article to see what kind of subject matter is being provided.

2. Select a detailed Title along with writing a unique article, select a title that distinguishes your subject matter considerably and directs your article keywords. Umpteen articles I receive will include only one or two words. It’s not a smart idea to be vague. Be as unique and particular as possible. Select a title which will draw your reader in! Another critical thing to note is that a title marked in all capital letters is customarily scowled on by article directories.

3. Format Your Article correctly Many article directories prefer that you don’t use strong breaks. In other words, as you write your article lets your text mechanically wrap to the subsequent line rather than pressing ‘Enter’ after every line. Also, concentrate on what the article directory requires as far as cryptography goes. The secret is to build it loose on your reader to read the article. A formatted article also portrays professionalism and quality. Part of professionalism and quality is to use the spell check. A poorly spelled article will end in a refusal and a hold up in getting your article printed.

4. Length It is vital before you even think of submitting your article to an article index to be certain your article is the suitable length. It is a safe assumption that the article needs to be at least 500 words. In the middle of making sure your article is a acceptable length, do not spam the article with nonsense.

5. Keywords Do ensure you choose acceptable keywords that apply to your article. Keywords are critical for your article. Keywords allow for your article to be seen by users looking for those words in search engines such as Google, Yahoo, and MSN Search. Keywords are very important for bringing in maximum exposure for your article.

together with these five principles, take the time to read the submission tenets for the article directory. This could seem like a very obvious rule, but I do not have the feeling many observe it. Usually the submission guidelines aren’t lengthy. The elements above are pretty much standard for attaining an inclusion into an article directory, but it is constantly wise to read the website conventions so you are certain to satisfy the article index’s measures. If you are looking for further information on site promotion strategies and blogging techniques to get traffic please look around this blog.

Category: Article Marketing | Tags: Article Marketing, home business, search engine marketing, Site Promotion | Leave a Comment

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