Video marketing tips

Simple, just create a video and put it on “YouTube”. lol sure this bring troves of traffic. NOT! Without a doubt video marketing is very effective but you need to know a few things about it or your wasting your time.

Even if you intend to provide useful instruction to your website visitors, you can still get it wrong if you don’t understand the four basic elements of video marketing with instructions or valuable information for the viewer.

My Four How To Video Marketing Elements

1. Create Expectations

Tell people what you’re going to teach them. This lets them know what the video is about and what they can expect to learn. It also implies what they aren’t going to learn so they won’t be frustrated after watching five minutes of something they’re not interested in seeing.

2. Provide Useful Instructions They Can Use

Provide appropriate instructions so that the audience can actually implement what you are teaching them. Don’t leave out or skip over critical steps because of a fear of giving away too much. These teaser videos don’t have to be a complete course in whatever it is you do, but they should be complete as far as the particular tip or trick you are providing.

3. Alert Them To Common Errors

The most common mistake made in providing instruction to people is not alerting them to common mistakes. Make people aware of the usual signs that what they are doing is going wrong. This will inspire confidence in your ability to teach and to deliver something that is truly useful. Nothing is more frustrating to a potential client than to think they have followed your instructions and the result is just not right.

4. Summarize

Remind your audience what you told them in simple memorable terms so that they feel they’ve actually learned something that they can take-away and implement on their own.

The Bottom Line

In the final analysis, if your audience doesn’t leave your website with the feeling that they are actually taking away something useful that they can use, then you’ve failed, and you won’t ever get them to order. The bottom line: you have to give something away, if you expect to get something in return.