Why Creative Page Titles?

Creative page titles are very important when trying to catch the prospective visitors attention. These have to be words that describe what your page is about so that visitors know they found what they were looking for. Also, It’s these creative page titles that search engines look at when they crawls your websites pages looking for the searched content.

Studies conducted by Google show that a most people who are searching will be tempted to either click or ignore based on how relevant the content of the webpage title is based on their search.

You will need a creative page title to catch their eye in the natural search section of the search engine results page to get web traffic.

Now that I have explained the impact of having a creative page titles for you webpage, lets talk about how to write an effective and powerful title.

Writing Creative Page Titles

Let’s start with some basics! The webpage title aka the Meta Title Tag is the synopsis of the content of the web page and you will want to make use creative page titles for all of your pages. So, as no two pages on your website are the same, hence why should their title tags be? Therefore, as a general rule, creative page title tags for each page on your website should be unique. This is an added bonus from an SEO perspective, because now you can target many more keywords and spread your reach across search engine indexes. Be sure to see our post on Meta Tags How.

It is important to remember that since the title tag is the synopsis of the content of the web page, you need to make sure that the title tag is relevant to the content of the page which is why we call it a creative page titles. For example, the title tag for an about us page is “How to create creative page titles“. Hence, the title tag does its job of informing what the page is about.

You will notice that “creative page titles” is one of the key phrases we want to target and so, we want to make sure we include it in the keyword phrase. This brings out an important point. You need to do a keyword analysis before we write an effective and powerful title tag.

Keyword selection is a very important part of writing compelling page titles and is a part of the Search Engine Optimization service that companies like “First One On” provides to their clients.

The next step after keyword analysis will be to write down title tags for each and every web page on your website.

Please be careful when writing creative page titles tags and don’t over stuff keywords in the title. Doing so will undermine the power of the title tag and defeat the purpose of better ranking in the search engines. The title tag is the title of your web page and so it must be relevant and meaningful. Remember, this is the title in your AD in the natural search listings of the search engine.

General Suggestions For Creative Page Titles

You should never promote all of your keywords in one page. Normally, you should promote 3 to 5 keyword phrases per page. The ‘Title tag’ should contain up to 3 important keywords that match to the body of the page content. If the keyword you are trying to promote is highly competitive, you can consider repeating the important keyword twice in the first 100 words of the page content. Also see design SEO for a better understanding.

Limit the length of the creative page titles keywords to 65 characters or less, including spaces. There’s no reason to have the engines cut off the last word and have it replaced with a “…” Note that some search engines are now accepting longer titles and Google, in particular, is now supporting up to 70 characters.

Use a divider when splitting up the keywords. We generally recommend the use of the “|” symbol aka the pipe bar. Others choose the arrow “>” or hyphen “-” and both work well.

Re-using the title tag of each page as the H1 heading tag can be valuable from both a SEO keyword targeting standpoint and a user experience improvement. As you can see in this post I have used the key word, creative page titles in my h1 and h2. Users who go to the page from the search result listing will have the expectation of finding the title they clicked on. Users will be more likely to stay on a page they’re reasonably certain fits their intended search query.

About The Author
I created this creative page titles post using information provided to me via email by Peter Bowen who is a seasoned marketing communications professional with an extensive web based marketing background, he won the 1994 Entrepreneur of the Year award for developing an online shopping mall when the internet was in its infancy. Passionate about internet search engine marketing and “converting clicks into customers” you should apply these recommendations for creative page titles and his other proven SEO strategies.